AccorHotels Plans To Expand Its Luxury Platform

AccorHotels Plans To Expand Its Luxury Platform


Hotel chain AccorHotels which owns brands like Ibis, Novotel and Pullman in India said its primary focus is to expand the luxury segment in emerging markets like India.

AccorHotels acquired luxury brands Fairmont and Raffles in a $2.7 billion deal last year and luxury is over one third of Accor's hotel revenues globally.

Gaurav Bhushan, Global Chief Development Officer, AccorHotels, said, "One of our big focus is to expand our luxury platform. We see a significant scope for expansion in the luxury space. The next big wave of growth for us is going to come from luxury and emerging markets. Luxury is an important component in these markets."

Bhushan added, "We have got eight new brands in our port folio in the past twelve months. We are looking at expanding the Fairmont brand in India. We are seeing good interest from the Indian market for our new luxury brands. We have active enquiries for Fairmont and Raffles. We hope to make some announcements soon."


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