ITC To Open Fabelle Boutiques In Delhi And Kolkata

ITC To Open Fabelle Boutiques In Delhi And Kolkata


Kolkata-based FMCG major, ITC Ltd, makers of the Fabelle luxury chocolate brand, has decided to open up India's first branded chocolate boutiques by setting up luxury boutiques till now confined to the premises of its hotels. The fast-moving consumer goods major aims to come up with one store each in Delhi and Kolkata by the end of September. Currently, the Fabelle boutiques inside the ITC hotels are built over an area of 700-800 square feet each.

Hemant Malik, Chief Executive of foods, ITC told Business Standard, "Spaces have been identified and will be operational sometime next quarter. The identified spaces will be our own in the current phase to ensure quality and a befitting experience for the consumer."


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