Bisleri Goes Local With Regional Language Labels

Bisleri Goes Local With Regional Language Labels

In a world where we’re gradually moving closer to one common tongue, tapping back the regional languages might look like an obsolete idea. India’s leading mineral water brand, Bisleri, however is all set to get local in different states of the country. With the unique move, the water bottles will be labeled in the regional languages. The first phase will see the regional labels being rolled out in Andhra Pradesh, Telangana, parts of Maharashtra and UP. The move aims at making a better connect between the brand and the people.

Director of Marketing at Bisleri International Pvt. Ltd., Anjana Ghosh said, “India being a multilingual country, people prefers communication in their local language too. We intend to leverage this and connect with them in their mother tongue by launching labels in several local languages across the country, across our different SKUs. Labels in local languages will be emotionally appealing to consumers.”


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