Britannia to Increase Distribution Footprint After Initial GST Bumps

Britannia to Increase Distribution Footprint
After Initial GST Bumps

After facing initial GST hiccups, FMCG major Britannia is looking at increasing its distribution footprint and winning market share from local players. According to a PTI report: The company, which witnessed de-stocking in trade channels due to migration to GST, said the new tax regime has brought a level playing field.

“Our key strategic focus area is to increase distribution footprint, grow rural and win (market) share from local players”.

Last year, Britannia, whose main business segments are bakery and dairy, had entered into a joint venture (JV) agreement with Greece’s Chipita SA to manufacture and sell ready-to-eat filled croissants. Currently, the work is underway to establish operations of the JV. Britannia is present in more than 70 countries, its key geographies being West Asia, Africa, Americas, Asia Pacific and SAARC.


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