'Cafe on wheels' Is Making Its Foray In India

'Cafe on wheels' Is Making Its Foray In India

Sweden based Wheelys, a first of its kind 'Cafe on wheels', is making its foray in India with its first organic coffee chain here.

Founder Evan Luthra told "Wheelys is based on the idea that we have to be absolutely different from other chains in every way possible. For example, the coffee chains already present offer chemically treated food products whereas we offer organic coffee. We are quite excited about our expansion. We are launching in five locations this month and plan to open five more every month. Our goal is to have 100 locations running before the end of 2018. It’s about providing a healthier option to our consumers instead of just burgers and fries.

He also said "All our coffee and drinks are 100 percent organic. I personally like the waffles with different flavours and waffle infused shakes. We keep introducing new products. Recently we added homemade cookies and cold pressed fruit juices. Even the local delicacies are being introduced in healthier avatar like wheat momos and baked goods instead of fried. I believe the success mantra of Wheelys is the product range and low cost of franchise because of which Wheelys has expanded in over 40 countries in just two years”.

The brand is launching its first outlet at DLF Mall of India in October 2017.


Comments

Post a Comment

Popular posts from this blog

LT Foods To Set Up Rice Processing Plant In Europe

Image
LT Foods To Set Up Rice Processing Plant In Europe LT Foods plans to expand its geographical footprint in important markets of Europe and UK through this plant by increasing its sales from the current 5000 tonnes to 60000 tonnes over the next 3 years. With an aim to popularise its Daawat brand of rice in Europe, LT Foods commenced operations of its first rice processing plant at Rotterdam, Netherlands. LT Foods has made an investment of $15 million in the plant with initial capacity of 60000 tonnes and scope for further expansion in the future. LT Foods plant is the first rice processing plant by any Indian foods brand in Europe. The Company would be manufacturing a wide range of rice including popular varieties like Basmati, Thai, Jasmine and American rice from the new plant. Rotterdam, which is popularly known as the gateway to Europe will be a critical geographical location. Ahmed Aboutaleb, Mayor, Rotterdam, Netherlands, said, "We are extremely happy to w...
Read more

German Cosmetic Brand, BeYu Plans To Launch 300 Stores

Image
German Cosmetic Brand, BeYu Plans To Launch 300 Stores German premium cosmetic brand, BeYu from the ARTDECO group, aims to launch 300 stores by end of FY 2017-18. Out of these 300 stores, BeYu will launch 20 company owned and 280 shop-in-shop stores, BeYu India spokesperson said. In March 2017, Be Yu entered Delhi in a partnership with Kaunis Marketing Services. The brand which has presence in 40 countries globally is looking to have its stores in cities such as Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Hyderabad, and Kolkata among other. Ajay Ghooli, Managing Director, Kaunis Marketing Services, said, "By the end of this year BeYu plans to have approximately 300 stores across cities including Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Hyderabad, and Kolkata."
Read more

Wai Wai City Plans To Open 1500 Outlets In Next Five Years

Image
Wai Wai City Plans To Open 1500 Outlets In Next Five Years Following in the footsteps of its flagship outlet at Hauz Khas Village, New Delhi, Wai Wai City, a ready to eat at noodle bar from popular noodle brand, Wai Wai, has now marked its presence at Logix City Centre, Noida. The QSR format has already started to roll out through the franchise channel with plans to invest Rs 250 crore for expansion. It also aims to open 1500 outlets over the next five years across multiple markets. Wai Wai City will be spread across with formats, like, food courts, self-standing kiosks, standalone outlets, highway formats and an integrated format. Varun Chaudhary, Executive Director, CG Corp Global, said, "Wai Wai City is an endeavor to bring the brand closer to its customers in a more tangible manner. We wanted to come up with something that evokes nostalgia in people, taking them back to their school and college days when Wai Wai noodles was the favourite snac...
Read more