Godrej Nature's Basket Launched Its Transformation Strategy


Godrej Nature's Basket Launched Its
Transformation Strategy


Godrej Nature’s Basket (GNB), India’s pioneering food chain, launched its transformation strategy aimed at redefining India’s freshest and finest food experience. The company’s transformation is centered on being the go-to place for the customer’s ‘Daily Food Delights’. Geared towards being a quality fresh neighborhood store, the brand aims to meet both special and daily food needs of consumers. In line with this transformation, the Managing Director, Avani Davda, unveiled a refined and refreshed brand identity, today.


Tanya Dubash, Executive Director and Chief Brand Officer of Godrej Group, said that this marked a huge step forward in the brand’s journey. “Godrej Nature's Basket is a pioneer in the food and grocery space and we are committed to continually redefining the food retailing experience in India. Godrej Nature’s Basket is an exceedingly strong brand with immense potential and this transformation will ensure accelerated growth in a sustainable and innovative manner. The refreshed brand identity centered around the promise of “Daily Food Delights” is an expression of this transformation.”

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