Cookie Maker Unibic Eyes 10% Market Share In 12 To 18 Months

Cookie Maker Unibic Eyes 10% Market Share
In 12 To 18 Months


Premium cookie maker Unibic eying a market share of over 10% in next 12 to 18 months. Cookie market in India is pegged at Rs 7,500 cr, split equally between the premium and mass segments.

Foods Managing Director Nikhil Sen said "Our ambition is to have more than 10 per cent market share nationally in the total cookie market over the next 12-18 months. In the premium-end, in the four markets of South, we have double digit market share. Our presence in the North, East and West is much smaller. We plan to improve our footprint in these three areas that we are not that well available in. We have 900 distributors and close to 60 per cent of our volume comes from traditional trade. We will expand by putting feet on the street in the areas we are under weighted, in terms of market share and try and garner market share there. Our target would be to reach half a million outlets in couple of years. We just invested a fifth line at an investment of Rs 12 cr which takes our capacity to 100 tonnes a day. We are looking at adding at least one new line every year. We are still looking at whether we should invest ourselves or look at contract packing facilities. If we were to invest in capacity ourselves, we would need an investment of Rs 50-60 cr in next five years.”


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