Cookie Maker Unibic Eyes 10% Market Share In 12 To 18 Months

Cookie Maker Unibic Eyes 10% Market Share
In 12 To 18 Months


Premium cookie maker Unibic eying a market share of over 10% in next 12 to 18 months. Cookie market in India is pegged at Rs 7,500 cr, split equally between the premium and mass segments.

Foods Managing Director Nikhil Sen said "Our ambition is to have more than 10 per cent market share nationally in the total cookie market over the next 12-18 months. In the premium-end, in the four markets of South, we have double digit market share. Our presence in the North, East and West is much smaller. We plan to improve our footprint in these three areas that we are not that well available in. We have 900 distributors and close to 60 per cent of our volume comes from traditional trade. We will expand by putting feet on the street in the areas we are under weighted, in terms of market share and try and garner market share there. Our target would be to reach half a million outlets in couple of years. We just invested a fifth line at an investment of Rs 12 cr which takes our capacity to 100 tonnes a day. We are looking at adding at least one new line every year. We are still looking at whether we should invest ourselves or look at contract packing facilities. If we were to invest in capacity ourselves, we would need an investment of Rs 50-60 cr in next five years.”


Comments

Post a Comment

Popular posts from this blog

LT Foods To Set Up Rice Processing Plant In Europe

Image
LT Foods To Set Up Rice Processing Plant In Europe LT Foods plans to expand its geographical footprint in important markets of Europe and UK through this plant by increasing its sales from the current 5000 tonnes to 60000 tonnes over the next 3 years. With an aim to popularise its Daawat brand of rice in Europe, LT Foods commenced operations of its first rice processing plant at Rotterdam, Netherlands. LT Foods has made an investment of $15 million in the plant with initial capacity of 60000 tonnes and scope for further expansion in the future. LT Foods plant is the first rice processing plant by any Indian foods brand in Europe. The Company would be manufacturing a wide range of rice including popular varieties like Basmati, Thai, Jasmine and American rice from the new plant. Rotterdam, which is popularly known as the gateway to Europe will be a critical geographical location. Ahmed Aboutaleb, Mayor, Rotterdam, Netherlands, said, "We are extremely happy to w...
Read more

German Cosmetic Brand, BeYu Plans To Launch 300 Stores

Image
German Cosmetic Brand, BeYu Plans To Launch 300 Stores German premium cosmetic brand, BeYu from the ARTDECO group, aims to launch 300 stores by end of FY 2017-18. Out of these 300 stores, BeYu will launch 20 company owned and 280 shop-in-shop stores, BeYu India spokesperson said. In March 2017, Be Yu entered Delhi in a partnership with Kaunis Marketing Services. The brand which has presence in 40 countries globally is looking to have its stores in cities such as Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Hyderabad, and Kolkata among other. Ajay Ghooli, Managing Director, Kaunis Marketing Services, said, "By the end of this year BeYu plans to have approximately 300 stores across cities including Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Hyderabad, and Kolkata."
Read more

Wai Wai City Plans To Open 1500 Outlets In Next Five Years

Image
Wai Wai City Plans To Open 1500 Outlets In Next Five Years Following in the footsteps of its flagship outlet at Hauz Khas Village, New Delhi, Wai Wai City, a ready to eat at noodle bar from popular noodle brand, Wai Wai, has now marked its presence at Logix City Centre, Noida. The QSR format has already started to roll out through the franchise channel with plans to invest Rs 250 crore for expansion. It also aims to open 1500 outlets over the next five years across multiple markets. Wai Wai City will be spread across with formats, like, food courts, self-standing kiosks, standalone outlets, highway formats and an integrated format. Varun Chaudhary, Executive Director, CG Corp Global, said, "Wai Wai City is an endeavor to bring the brand closer to its customers in a more tangible manner. We wanted to come up with something that evokes nostalgia in people, taking them back to their school and college days when Wai Wai noodles was the favourite snac...
Read more