Facebook Signs Multi-Year Music Deal With Universal
Facebook Signs Multi-Year Music Deal
With Universal Music Group (UMG)
Taking
on music streaming giants like Google-owned YouTube, Facebook and Universal
Music Group (UMG) have announced a global, multi-year agreement reportedly
worth several hundred million dollars.
As part
of the deal, UMG will become the first major music company to license its
recorded music and publishing catalogues for video and other social experiences
across Facebook and its products like Instagram, Messenger and Virtual Reality
(VR) platform Oculus.
The
users will be able to upload videos that contain licensed music and personalise
their music experiences on Facebook, Instagram and Oculus, while sharing videos
with friends and family.
"Together,
Facebook and UMG are creating a dynamic new model for collaboration between
music companies and social platforms to advance the interests of recording
artists and songwriters," added Michael Nash, Executive Vice President of
Digital Strategy, Universal Music Group.
The
companies will experiment hand-in-hand to introduce new music-based products to
Facebook platforms, including Messenger.
"Music lovers,
artists and writers will all be right at home as we open up creativity,
connection and innovation through music and video," Hrivnak said.
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