Amway India targets Rs.125 Cr Revenues by 2020 With New Range

Amway India targets Rs.125 Cr Revenues by 2020 With New Range
Direct selling FMCG company Amway India is aiming to generate Rs. 125 cr revenue from the recently launched 'Nutrilite Traditional Herbs Range', which has substantially expanded its nutrition and wellness product portfolio.
Chandra Chakraborty, Regional Manager, Eastern Region, Amway India said, "Our nutrition and wellness product portfolio has been enlarged with the launch of 'Nutrilite Traditional Herbs Range', backed by the best of nature and the best of science. The new range is targeted to yield revenue of Rs.125 crore by 2020.”
Chakraborty said the Vitamins and Dietary Supplements (VDS) market size is Rs.8,400 crore and is poised to grow at 10% in the next 5 years.
Ajay Khanna, Category Head - Nutrition and Wellness, Amway India, said the new wellness product range from Nutrilite is based on Indian traditional wisdom that addresses the day-to-day physiological challenges and contributes over 50% to the total turnover.


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