Beauty Palace Enters Eastern Market With Its Maiden Store In Kolkata

Beauty Palace Enters Eastern Market With
Its Maiden Store In Kolkata
In the efforts of taking advantage of the largely unorganised beauty and cosmetic market in Kolkata and the eastern region, Beauty Palace a Bhamla group venture, opened its first outlet in Kolkata out of Mumbai. The new set up will be targeted to meet both the needs of B2B and B2C segments under one roof. Opening of Kolkata store is part of the company strategy to launch 30 offline stores in India by 2025.
Rayed Merchant, Director Marketing, Bhamla Group said, “Upon our survey we realised Kolkata has a big market for cosmetic and beauty products, but it is largely unorganised. We realised, if we offer a complete solution under one roof, it will be a win-win situation for the buyers and for us as a seller.”
The Merchant said, “After Kolkata, we want to spread our wings to various cities in eastern parts of India. The buyers from the eastern region would no longer need to travel to Mumbai or Delhi, as they can get 1,00,000 products from across the country and the globe at Beauty Palace.”
Beauty Palace already has three existing outlets in Mumbai. The company plans to open new outlets in Delhi and Chennai after Kolkata as part of its expansion plan.

Bhamla Group has eight in-house cosmetic brands and operates in Middle East, Africa, Nepal, Bangladesh and Sri Lanka.

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