Himalaya Food Launches BURGERS'N'FRIES To Enter Indian Fast Food Market

Himalaya Food Launches BURGERS'N'FRIES
To Enter Indian Fast Food Market

Himalaya Food International that works as  food processing, manufacturing, and exporting company has announced its entry into the Indian fast food market with the launch of its first fast food brand ‘BURGERS'N'FRIES - It’s Not Junk Food!
The company also aims to open 500 brand outlets following franchising business model by 2019.
Along with a range of veggies, mushrooms and cottage cheese burgers, as well as rock salt, masala and garlic pepper fries BURGERS'N'FRIES will serve specially made healthy, therapeutic, anti-inflammatory soft drinks.
According to Himalya Food, the products have been recently soft-launched at a company owned retail outlet in Delhi-NCR.
Man Mohan Malik, founder-CMD of Himalaya Food International Ltd said, “Himalaya is already catering to globally renowned B2B clients with its range of products with healthier innovations. With the banner ‘BURGERS'N'FRIES’, we want to establish the brand as “It’s not junk food" and a healthier alternative to popular fast foods, and are building a pan-India franchise chain.”


Comments

Post a Comment

Popular posts from this blog

LT Foods To Set Up Rice Processing Plant In Europe

Image
LT Foods To Set Up Rice Processing Plant In Europe LT Foods plans to expand its geographical footprint in important markets of Europe and UK through this plant by increasing its sales from the current 5000 tonnes to 60000 tonnes over the next 3 years. With an aim to popularise its Daawat brand of rice in Europe, LT Foods commenced operations of its first rice processing plant at Rotterdam, Netherlands. LT Foods has made an investment of $15 million in the plant with initial capacity of 60000 tonnes and scope for further expansion in the future. LT Foods plant is the first rice processing plant by any Indian foods brand in Europe. The Company would be manufacturing a wide range of rice including popular varieties like Basmati, Thai, Jasmine and American rice from the new plant. Rotterdam, which is popularly known as the gateway to Europe will be a critical geographical location. Ahmed Aboutaleb, Mayor, Rotterdam, Netherlands, said, "We are extremely happy to w...
Read more

FreshMenu Opens First Front Facing Kitchen At Bangalore Airport

Image
FreshMenu Opens First Front Facing Kitchen At Bangalore Airport Food tech start-up Freshmenu has opened its first front facing kitchen at Bangalore airport as it looking to double down on expanding its order base. With this, Freshmenu has now 35 cloud kitchens across Bangalore Mumbai and NCR and is looking to increase the count to 40-42 in the next four months. Rashmi Daga, CEO of Freshmenu said "In the last 6 months, we have doubled our footprint in Mumbai, opened a lot more kitchens. In this last month alone, we have opened 5 kitchens including the one at the Bangalore airport, Claims to have enough money in the bank to continue (investing for) capex behind the kitchens. With an increase in kitchens, Freshmenu is targeting a 2x growth in revenues even as it chalks out a path to profitability. Trajectory to profitability is very strong. We will be profitable at the net level within 1 year". Daga also stated that, however, he has no plan of opening mo...
Read more

German Cosmetic Brand, BeYu Plans To Launch 300 Stores

Image
German Cosmetic Brand, BeYu Plans To Launch 300 Stores German premium cosmetic brand, BeYu from the ARTDECO group, aims to launch 300 stores by end of FY 2017-18. Out of these 300 stores, BeYu will launch 20 company owned and 280 shop-in-shop stores, BeYu India spokesperson said. In March 2017, Be Yu entered Delhi in a partnership with Kaunis Marketing Services. The brand which has presence in 40 countries globally is looking to have its stores in cities such as Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Hyderabad, and Kolkata among other. Ajay Ghooli, Managing Director, Kaunis Marketing Services, said, "By the end of this year BeYu plans to have approximately 300 stores across cities including Mumbai, Delhi, Lucknow, Kanpur, Chandigarh, Ludhiana, Pune, Nagpur, Ahmedabad, Baroda, Surat, Bengaluru, Hyderabad, and Kolkata."
Read more