OnePlus To Expand Offline Footprint, To Sell Devices Via Croma

OnePlus To Expand Offline Footprint,
To Sell Devices Via Croma

OnePlus, the country’s second-largest premium smartphone brand, has planned to set up its offline stores in top eight cities of the country and grow presence in the Tata-owned Croma chain of electronic stores, a senior company executive said.
Vikas Agarwal, OnePlus’ GM (India) said “The brand has decided to expand offline presence since the pilot with the Bengaluru experience store showed that growth rate was faster in the city since consumers can touch-and-feel the product. Till lately, OnePlus used to sell primarily through Amazon which it will continue.”

The experience stores are built over 5,000 plus square feet of space, while the authorised brand takes up 1,000-1,500 square feet of land. Delhi, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata and Ahmedabad will be the point of authorised brand stores of OnePlus.
He said, “The Company is exploring similar partnership with other large format consumer electronics and cellphone retailers in the country who can provide good experience to the consumers.”

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