Impresario Plans To Open 8-12 Social Outlets In Pune In 2 Years

The high-end restaurant operator Impresario has planned to open 8-12 new Social outlets in Pune over the next two years with around Rs. 20-30 crore of investment. The first Social outlet, Viman Nagar Social was opened on March 8 at the Phoenix mall. Social is a concept chain that relies on keeping operational cost low and breaking even faster than other chains. With the Social chain, Amlani is also trying to experiment with something unique. To put to use the space better on weekdays (when footfalls are low), he has introduced the concept of using the restaurant as a co-working space.

Impresario’s CEO and MD Riyaaz Amlani said, “Social is aimed at youth in 21-35 age group of which there are plenty in Pune. The idea is to build a core clientele. We charge only Rs. 5,000 a month and patrons can redeem the same against food and drinks. So, the space, electricity and wi-fi is completely free of cost.”

A Chain of other high-end restaurants like Smoke House Deli, Mocha, Salt Water Cafe are operated by Impresario, some of them in other cities like Mumbai, Delhi and Bangalore.

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