Online Grocery BigBasket To Go Offline Post Alibaba Investment

Online Grocery BigBasket To Go Offline Post Alibaba Investment
Following an investment by the Chinese e-commerce giant Alibaba, Online grocer BigBasket is keen to go beyond its online-only model so as to counter the recent venture of Amazon and Flipkart into the offline business.
The Bengaluru-based company is looking to supplement its core online business with offline kiosks that will stock daily groceries, fast-moving consumer goods, fruits and vegetables. These kiosks will be installed across various apartments and office complexes. BigBasket has already started a pilot for the new service with a separate app called BB Instant. To get users into increasing their purchasing frequency, it is also considering starting a subscription service for essential items like milk and bread, among others. BigBasket recently closed a $300 million financing round led by Alibaba.
Hari Menon, founder and CEO, BigBasket said they were looking to scale up their offline kiosks into thousands of such installations across the country as it steps on the gas for aggressive growth this year.

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