Royal Enfield Rides Its Third Track In Latin America Into Argentina

With its first flagship store in Buenos Aires, commencing its full operation, including after sales, spares and service, Royal Enfield has forayed into Argentina, the second biggest motorcycle market in Latin America.
The motorcycle maker has appointed Grupo Simpa as its official dealer-partner for Argentina, which will look after all market development and support activities such as marketing and after sales, for the brand in the country.
Argentina is the third country after Brazil and Colombia in the Latin American region to have an exclusive Royal Enfield store.
Rudratej (Rudy) Singh, President (Royal Enfield) said, “Our approach in international markets has been to focus on key cities that strongly influence the motorcycling and lifestyle culture in the country. More recently our focus has been on fast emerging motorcycle markets, like South East Asia and Latin America. The company has been expanding its footprint in the Latin American region and has already established presence in key cities like Sao Paulo, Medellin and Bogota.”
Last year, Royal Enfield sold more than 660,000 units globally and intends to ramp-up its production capacity to up-to 900,000 motorcycles by end of 2018, to meet rising global demands.

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