Online Grocery BigBasket To Go Offline Post Alibaba Investment

Online Grocery BigBasket To Go Offline Post Alibaba Investment Following an investment by the Chinese e-commerce giant Alibaba, Online grocer BigBasket is keen to go beyond its online-only model so as to counter the recent venture of Amazon and Flipkart into the offline business. The Bengaluru-based company is looking to supplement its core online business with offline kiosks that will stock daily groceries, fast-moving consumer goods, fruits and vegetables. These kiosks will be installed across various apartments and office complexes. BigBasket has already started a pilot for the new service with a separate app called BB Instant. To get users into increasing their purchasing frequency, it is also considering starting a subscription service for essential items like milk and bread, among others. BigBasket recently closed a $300 million financing round led by Alibaba. Hari Menon, founder and CEO, BigBasket said they were looking to scale up their offline kiosks into thousands ...